Marketing vs Accounting: Which Study is Better for UK Students?

marketing vs finance

Accounting and marketing are essential components of any business or organization. Accountants manage a company’s finances, while marketing professionals handle advertising and promotion. Accounting pays less than marketing, so marketing is thought to be better. Despite of benefits marketing fields provides many organizations don’t opt for it. Although Albert Einstein stated that the only constant in this world is change, organizations appear to disregard this in their business practices(eazyresearch, 2022).

If you are interested in consumer behavior, a strategic thinker, and a creative person, and doesn’t need any Marketing Essay help then you should think about studying marketing. If you enjoy working with numbers, crunching numbers, and adhering to rules and regulations, you should think about studying accounting.

Accounting or marketing studies will prepare you for interesting and in-demand careers. Because they are broad fields with intriguing, fulfilling career paths and good earning potential, marketing and accounting are both in demand among college students.

If you’re considering a career in either of these fields, you might be interested in knowing how accounting and marketing are different from one another. This blog will discuss the similarities between marketing and accounting, contrast the two, and answer the common questions that are usually asked on Accounting Dissertation writing service websites.

How do marketing and accounting differ from one another?

Marketing and accounting differ in several ways, including the following:


Marketing and accounting have very different objectives. The goal of marketing is to draw attention from the outside world to a business, its goods, or its services, with the goal of making money from that attention. The internal financial operations of a company are the main focus of accounting, which also tracks, records, and generates statements using this data.


Accounting professionals and marketing professionals have very different responsibilities. The main goal of marketers is to make sure their targeted audience knows their business product or service (Perreault et al., 2011). Marketing professionals typically perform the following tasks:

  • Designing marketing campaigns
  • Trend analysis for marketing and advertising
  • Creating and sustaining marketing campaigns
  • Managing Department Employees
  • Examining campaign results
  • Marketing strategy development

Those who work in accounting, however, typically handle the following duties:

  • Creating financial statements or reports
  • Examining the company’s financials
  • Market and economic trends are being studied.
  • Managing a Company’s Finances
  • Resolving accounting-related problems
  • In charge of accounting or finance departments

The daily responsibilities of the two professionals are primarily unrelated, but they may occasionally work together or meet to discuss budgets for the marketing department, interdepartmental budgets, or other related topics. They may also attend company-wide meetings.


Average annual salaries for marketing and accounting professionals differ as well. Accountants earn $55,668 on average per year, while marketers earn $63,085 on average. Salaries for both of these roles, however, can vary depending on a person’s education, level of experience, and location. Their differences may also depend on the particular marketing or accounting career path they choose.


Marketing and accounting professionals work in separate departments in a workplace or office. They typically work in various departments of the company or organization because, despite the occasional collaboration that their roles may have, they are largely unrelated. The following divisions of a company are where marketing experts typically work:

  • Marketing
  • Advertising
  • C-suite
  • Public relations (PR)
  • Promotions

However, accounting specialists typically work within the following divisions:

  • Accounting
  • Finance
  • C-suite

What are some of the similarities between marketing and accounting?

Marketing and accounting share several similarities, including the following:

Career opportunities

Professionals in marketing and accounting can expect similar job growth between 2020 and 2030. The United States According to the Bureau of Labor Statistics, there will be 7% more job openings for accountants and auditors, which is about as fast as the national average for all occupations. In comparison, the BLS predicts that job opportunities in advertising, promotions, and marketing management will grow at a similar rate of 10%.

Employment Opportunities

Marketing and accounting professionals are frequently employed in the same places. Similar businesses frequently employ marketing specialists and accountants because their skills are necessary to achieve business objectives. These professionals are frequently employed in the following positions:

  • Private companies
  • Governmental agencies
  • Private businesses or organizations
  • Nonprofit organizations
  • Self-employed enterprises
  • Small companies

Is Marketing a Difficult Major Compared to Accounting?

As long as you read the study materials and comprehend how supply chains, marketing, and consumer behavior all work, majoring in marketing is not difficult. A four-year bachelor’s degree program is required. MBA programs and master’s degree programs typically take one to two years to complete.

The specific courses you take will depend on the institution, but you can count on learning everything from consumer behavior, market research, branding, and marketing strategy to social media, advertising, digital marketing, and campaign planning. 

Hence, Accounting is more difficult than marketing because, in contrast to marketing, it requires sticking to many rules and concepts. Accounting should not be difficult to learn if you are familiar with Math and Accounting concepts.

Getting Into Marketing Is Easy

The availability of many entry-level positions makes it simple to find a job in marketing. Candidates with a Bachelor’s degree and some work experience will have the best chance of landing a position. Promotions can be difficult to obtain because there are few senior positions available, making them competitive. Many experienced marketers are frustrated by this.

The Bureau of Labor Statistics reports that experienced professionals and other managers frequently apply for positions in marketing, advertising, and promotions. Advertising managers should have the best prospects as Internet-based advertising becomes more and more significant.

Last Thoughts

As said above, If you are interested in consumer behavior, a strategic thinker, and a creative person, you should think about studying marketing. If you like working with numbers, crunching numbers, and adhering to laws and regulations, you might want to consider studying accounting. Both marketing and accounting are well-liked in colleges. For good reason: they provide interesting, varied, and in-demand roles with competitive pay. With roles in demand after graduating in Accounting or Marketing, you should be able to find work fairly quickly. Before you decide to study, consider your strengths, weaknesses, and interests.

Reference list

Perreault, W. D., McCarthy, E. J., & Cannon, J. P. (2011). Basic marketing: A global-managerial approach. McGraw-Hill.

ER., (2022).  Traditional Marketing vs Digital Marketing. Online Available at <> [Accessed on 5 April 2022] 

By Christopher

Leave a Reply

Your email address will not be published. Required fields are marked *