30
May
Introduction: Marketing strategies have significantly changed in an era dominated by developments in digital marketing. The argument between conventional direct mail and the future of digital marketing continues to pique the interest of marketers as companies look for more individualized and efficient ways to engage with their target audience. This article tries to provide a thorough examination of direct mail's future in comparison to digital marketing, showing their individual benefits and potency in attracting customers. 1.The Resurgence of Direct Mail: Direct mail has seen a revival recently despite the rising popularity of digital marketing methods. Direct mail offers a welcome…