online retail

Introduction  In the ever-evolving landscape of e-commerce, Business-to-Consumer (B2C) marketing strategies play a pivotal role in attracting, engaging, and retaining customers. With fierce competition and shifting consumer behaviors, successful e-commerce businesses employ a diverse set of strategies to stand out in the digital marketplace. This article explores key strategies for effective B2C marketing in e-commerce, emphasizing the importance of building strong connections with customers in the online realm.   Comprehensive Customer Understanding  Effective B2C marketing begins with a deep understanding of the target audience. Conduct thorough market research to grasp customer preferences, behaviors, and pain points. Utilize analytics tools to gather…