sales process

Everything you need to know about rapport in the sales process

Everything you need to know about rapport in the sales process

If you ask ten different salesmen what makes or breaks a deal, they will probably give you ten different answers. Some believe it's the time you call your client and others swear by what you say first; regardless of their differences, most answers you receive will circle around the same thing: building rapport with your client. Building rapport means convincing your client that you are not trying to scam them and are selling a valid product that will solve a real problem that they are having. But it's easier said than done. For many years, salesmen have tried to figure…
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