All business owners want their business to succeed, and in order to achieve that, they need to be able to attract as many potential customers as possible. Since the internet has become such an integral part of our daily lives, companies are looking to it as a way to reach more potential customers and boost their sales. One strategy that many companies use to make their businesses visible online is search engine optimization (SEO). But how does it work? What does it do? In this article, we’ll examine why SEO Melbourne is important for your business, how it works and how you can effectively use it as a marketing tool.
Why you should care about SEO
The idea of search engine optimization may seem intimidating, but it’s important to know what it is and why you should care about it. First, a short definition: Search engine optimization (SEO) refers to any techniques a web site owner uses to make sure their site shows up as high as possible in search results for relevant terms. The goal of SEO is simple: provide valuable content in exchange for being found on Google and other major search engines. The more relevant your pages are to keywords people type into Google, Yahoo!, or Bing, for example, the better your chances are that someone will click through from those search results.
What is Organic Search Engine Optimization (SEO)?
Although SEO (search engine optimization) can be a difficult topic to get your head around, it’s actually not that complicated at all. Organic search engine optimization is essentially a marketing campaign whose aim is to raise awareness of your business and drive organic traffic to your website. The most effective way to do so? Write high-quality content that can be easily indexed by Google or other search engines, which in turn helps web users find your website when they search for specific keywords. Any company with a strong online presence needs SEO in order to succeed in their industry; that said, SEO is also something you need to work on year-round if you want people to continue finding you when they search for certain topics on popular sites like Google.
What are some misconceptions about SEO?
SEO is a great way to attract new clients, however many business owners are avoiding it due to some common misconceptions: SEO takes a long time, SEO is out of my price range, and only big businesses can benefit from SEO. We’re here today to tackle those myths and introduce you to our local SEO Company – Digital Nomads HQ. Read below for more information about their services!
SEO Melbourne isn’t some daunting process that requires you to turn your entire website into HTML code or go through countless coding boot camps before diving in head-first.
Why start with keyword research?
When beginning a new site or page, it’s important to know exactly what you want it to be. What keywords are people searching for? Are those terms and phrases relevant to your business? Do you have a strategy in place for that content? If not, start with keyword research. At Digital Nomads HQ we perform an in-depth keyword research and analysis with every client who comes our way. What do they want to rank for? Which relevant keywords would help them achieve their goals most efficiently? Where do we even begin?
Start With On-Page Optimization
Search engine optimization (SEO) can seem like a complicated process—but it doesn’t have to be. On-page SEO involves optimizing your site’s content, titles, tags and Meta descriptions to rank better in search results. To start your website’s SEO off right, check out our comprehensive guide to on-page SEO: Why Digital Nomads HQ? It covers all of these on-page topics as well as others. From choosing a domain name to creating a social media strategy that helps your business reach new customers and grow its fan base, there are plenty of tips for beginners! If you’re still looking for ways to stand out from competitors’ sites and increase conversions for your own, take a look at Moz’s official list of on-page SEO best practices.
Which keywords should you target?
Keywords are words or phrases that people are likely to type into search engines when looking for businesses or services like yours. Knowing which keywords you should target is important for understanding how people will search for your business and what kind of phrases you’ll want to incorporate in your content strategy. Google Keyword Planner is a good place to start to find keywords related to your business, including popular ones that already drive traffic to competing businesses. (You may be surprised by how few specific keywords attract any traffic at all.) After taking a look at what terms are being searched, it can be helpful to learn more about long-tail keyword strategies—specifically, tailoring content around longer phrases rather than one-word targets—that you can use in your own SEO and link building efforts.
Next Steps
Decide what you want to focus on first: improving your on-page SEO, or building links? Think about who in your industry is successfully getting their content published and shared online, and determine whether it’s because of strong subject matter expertise or their efforts to develop high-quality backlinks. Once you figure that out, start doing more of that. For example: If your competitors are winning over influencers, write and pitch them a relevant guest post.
